Location photography men's fashion advertising campaign editorial, NYC, New York
Models Kelvin and Marwan work with NYC photographer Eric Hason for fashion editorial. Eric specializes in lookbook, e-commerce, advertising, lifestyle photography.
“The rise of the new male fashion consumer—and with it the emergence of lumbersexual, #menswear, and athleisure as trends—has created a huge opportunity.” – Marc Bain from qz.com
According to IbisWorld, the market for menswear e-commerce is not as saturated as it is for cameras or computers, playing a significant role in the rapid growth rate. The forecast from IbisWorld for the coming 5 years is promising further growth. This convenience calls for online menswear marketers to step-up their game. Here are our top 5 considerations: