Men's fashion, leather and smoke.
A cool nightwatchman. Seth Miller, Ford Model, NYC. Leather, fashion Men's
Early lifestyle brands were gatekeepers that informed us of our stations in life and how to act within them. You used a certain soap in order to be a good member of society. You shaved your legs if you were an upstanding woman.
This reflected a larger truth about the consumer. We looked to institutions for meaning. Government, marriage, education, class, career — all of these goalposts sorted us among our peers.