What does this mean for you as a menswear e-commerce marketer and NYC Photographer? Be aware that the digital landscape calls for more than simply offering an appealing menswear product. Understanding the people you are targeting is crucial. But, always keep in mind that what might define your customer’s persona offline, cannot always be in alignment with your hunches on their online behaviour. Be sure to keep track of how they use your site to offer the best experience. Would you organize getting your colleague any ticket to a rock concert as a birthday present just because they expressed an interest in the genre? We hope not! You would know finding out their artist preferences could result in much more brownie points. The beauty of e-commerce is that you can find out about your customer’s preferences. So use it wisely!