Men's Fashion Editorial and Advertising Photography, New York, NY
New York based fashion and beauty photographer shoots Marwan of Next and Kelvin of Skorpion for editorial lookbook.
The growth-rate of menswear e-commerce has seen a tremendous increase over the last five years. With an average annual sales growth of 17.4% it is the fastest-growing category of online sales, outrunning sectors such as cameras and computers. This reflects a huge opportunity for those trying to grow their online menswear sales and presence.
Coupled with the trend in men becoming increasingly interested in fashion, it all makes sense. So much so, we’re inventing terms such as ‘yummies’ (young urban males) to define them and see the popularity of #menswear skyrocketing on Instagram.