Capturing Childhood Adventure: Eric Hason's Photoshoot for Member's Only Kids Collection
East Williamsburg in Brooklyn is a neighborhood that blends gritty urban vibes with a flourishing creative scene, making it a prime location for innovative artistic endeavors. This vibrant area recently set the stage for a dynamic photoshoot featuring the new kids' collection from the iconic outerwear brand, Member's Only. At the helm of this visual narrative was none other than renowned New York photographer Eric Hason. With fashion stylist Alison Hernan and makeup and hair expert Hiro Yonemoto completing the dream team, the shoot was bound to be a vibrant tapestry of style and youthful energy.
Eric Hason's studio buzzed with excitement and anticipation as the team prepared to bring the Member's Only kids collection to life. Known for his ability to capture authentic moments and his keen eye for detail, Hason's work often blurs the line between art and fashion photography. His East Williamsburg studio, with its industrial charm and ample natural light, provided the perfect backdrop for this creative venture.
Alison Hernan, a stylist with a knack for blending contemporary trends with classic elements, curated looks that highlighted the playful yet practical essence of the Member's Only brand. Each outfit was a testament to the brand's dedication to quality and style, ensuring that the young models not only looked great but felt comfortable and confident.
Hiro Yonemoto, whose expertise in makeup and hair spans across various high-profile projects, brought his A-game to the shoot. His ability to enhance the natural beauty of the young models while keeping their look age-appropriate was crucial in achieving the campaign's aesthetic. Yonemoto's subtle yet effective touch ensured that every shot captured the youthful spirit and energy that Member's Only aims to represent.
To understand the significance of this campaign, it's essential to delve into the history of Member's Only. Established in the late 1970s, Member's Only quickly rose to fame with its signature racer jackets, distinguished by their narrow epaulettes and knitted trim. The brand became synonymous with the preppy, casual style of the 1980s, becoming a cultural icon in its own right.
Member's Only jackets weren't just another piece of outerwear; they symbolized a lifestyle. Worn by celebrities, featured in movies, and becoming a staple in American fashion, these jackets epitomized the ethos of cool, effortless style. The brand's tagline, "When you put it on, something happens," perfectly encapsulated the transformative quality of their garments.
Over the years, Member's Only has evolved, expanding its product line to include various apparel and accessories while maintaining the high standards that originally set it apart. Today, the brand continues to resonate with both new and loyal customers, adapting to modern fashion trends while preserving its iconic status.
The new kids' collection by Member's Only is a delightful extension of the brand's legacy. Designed to cater to the younger generation, this collection maintains the classic elements that made Member's Only famous, now tailored for kids who are always on the go. The collection features miniature versions of the classic racer jacket, along with a variety of other outerwear pieces, each designed to be both stylish and functional.
During the shoot, the young models brought these clothes to life, embodying the adventurous and free-spirited essence that Member's Only seeks to inspire. Eric Hason's photography captured not just the clothing, but the vibrant personalities of the kids wearing them. Each image tells a story of childhood wonder and exploration, set against the urban backdrop of East Williamsburg.
The collaboration between Eric Hason, Alison Hernan, and Hiro Yonemoto for Member's Only kids collection is a celebration of creativity, style, and timeless fashion. It’s a reminder that fashion is not just about the clothes we wear, but about the stories we tell and the memories we create. Through Hason's lens, the rich history of Member's Only is passed on to a new generation, ensuring that this iconic brand continues to inspire and delight for years to come.