Capturing Elegance: Eric Hason's Stunning Photoshoot for Label and Thread's Knitwear Collection
In the heart of the bustling city that never sleeps, the fashion industry thrives with creativity and innovation. New York City, often considered the fashion capital of the world, is home to countless talented individuals who bring style and sophistication to life through their work. Among these artisans is the renowned New York photographer, Eric Hason, whose recent photoshoot for Label and Thread's knitwear collection left us in awe.
LABEL+thread was born out of the desire to create a brand that honors craftsmanship and design. They live and operate in NYC and draw from the energy and rhythm of urban life when deciding what to explore to make a new collection. The design team is inspired by patterns, colors and artistry from all over the world. They source our ideas from near and far, travels and shopping and use natural fabrications like cashmere, cotton and wool because they find it the best, the purest and tested by time.
The technicians put their years of experience to the test when sourcing the best materials for the job, the optimal construction to satisfy look and function and the whims of the design team. The primary goal is to give the customers the best and most unique product to find a home in their lives and closets.
They recognize that as creators of consumer goods we contribute to global environmental stress on the planet and aim to reduce the negative impact business imposes on the environment. Where possible, they make choices to reduce, reuse and recycle. Natural fibers are not only the most luxurious choice but have the added benefit of lasting longer and being biodegradable. Each season they evaluate our practices and the use of raw materials to help improve the world they leave behind.
They have only one filter when deciding what will make it into the collection – is it special enough to deserve a spot? If they don’t think so, it doesn’t make the cut. Everything you do in life should bring you joy.
A Creative Collaboration in East Williamsburg
The setting for this extraordinary photoshoot was none other than Eric Hason's East Williamsburg studio. Known for its dynamic and artistic ambiance, the studio served as the perfect backdrop for capturing the essence of Label and Thread's knitwear collection. With every click of the camera, Eric Hason effortlessly transformed the garments into works of art, showcasing their intricate details and timeless appeal.
But what truly brought the collection to life were the stunning models, Emma Gawinski and Militsa Borisova, represented by Elite Model Management NYC and Official NY, respectively. Their grace, poise, and ability to move with elegance made the day a breeze for Eric Hason. Their connection with the clothing was palpable, creating a synergy that resonated in every frame.
Beauty Beyond Compare: Hair and Makeup by Veronika Robova
No fashion photoshoot is complete without the magic touch of a skilled makeup artist and hairstylist. For this shoot, Eric Hason collaborated once again with the talented Veronika Robova, a longtime partner in creating captivating images. Veronika's artistry enhanced the natural beauty of the models, elevating their looks to a level of sophistication that perfectly complemented Label and Thread's knitwear.
Eric Hason's dedication to his craft, combined with the talent of the entire team, resulted in a photoshoot that captured the essence of Label and Thread's knitwear collection like never before. The images are a testament to the harmonious blend of artistry, fashion, and sustainability that Label and Thread embodies.
In a world where fashion often comes at a cost, Label and Thread reminds us that style and ethics can go hand in hand. Eric Hason's breathtaking photography not only showcases the beauty of their knitwear but also celebrates the values that make Label and Thread a standout in the fashion industry. This collaboration is a testament to the power of creativity and passion when they come together to create something truly exceptional.